Market News

Lebanon’s copyright problem

I saw this recently in Jounieh, but I’m having a hard time believing it is an actual “7-Eleven” one of the biggest convenient store franchises in the US. The logo is similar but the location–if we can call it that–doesn’t quite match up:   Also judging by their website “7-Eleven” doesn’t have any locations in […]

The future is online

Reading newspapers, watching television and listening to the radio may no longer be preferred options for consuming media. Mobile handsets and computers are gaining importance as means to access mass media, especially with younger audiences…

Real Advertising Expenditures in Lebanon Rose by 1.9 Percent

Real advertising expenditures in Lebanon rose by 1.9 percent from $185.5 million in 2013 to $189 million in 2014, according to the annual survey of the advertising market in the Arab world….